The dynamics of the Indian smartphone market has changed significantly after a long time. According to a report by Counterpoint Research, the Chinese smartphone brand has developed into the second-largest brand in the country. In the fourth quarter of the 2019 calendar year, Vivo acquired a 21% market share. Vivo has replaced Samsung, which is now in third place. Samsung had around 19% market share.
No change is expected at the top as Xiaomi remains number one with a 27% market share. The fourth and fifth positions were occupied by Oppo and Realme with a market share of 12% and 8%, respectively.
For Vivo, this quarter turned out to be enormous as it was among the first two in the Indian smartphone market for the first time. According to Counterpoint Research, Vivo grew 76% in 2019 compared to the previous year. In the quarter over four years, Vivo grew by 134%.
Counterpoint research attributes this development to Vivo’s strong performance in the household segment.
Tarun Pathak, Associate Director of Counterpoint, said: “The successful aggressive positioning of the S series in the offline segment with online and new functions has made it possible to create a dent in the Rs 15,000 segment by Rs 20,000.”
Vivo was an aggressive player last year. It has launched S-series smartphones and V-series smartphones.
Samsung ranks third in other brands. The emergence of Vivo as the second-largest player will surprise many viewers in the industry.
The Counterpoint Research report also found that Apple now has a 2% market share in the country. The technology company based in Cupertino grew 41% year over year based on the strong performance of the iPhone XR and iPhone 11.
For Vivo, the challenge now is to strengthen its position and face the challenges of Samsung, Xiaomi, and others.