Manu Kumar Jain, the head of Xiaomi India, has announced that his Poco sub-brand is currently undergoing a fundamental change to achieve an independent identity. In 2018, Xiaomi launched Poco as a sub-brand and the first Poco F1 phone was an unprecedented success. In early 2020, the company announced that Poco would operate as an independent industry outside of the Xiaomi brand. Xiaomi has also released a new Redmi India profile photo for Twitter. It says that with “Redmi by Xiaomi” # Redmi2020, the company states that Xiaomi will make the Redmi brand-independent in India. Is it about doing something and making it independent? Brand in China last year.
Jain tweeted about Poco’s announcement that it will now operate as an independent brand. He did not disclose any details about Poco’s next move or gave an indication of the start time for the successor to Poco F1. As already mentioned, the Poco F1 was launched in 2018 and is more than the long successor. The company will shortly announce this. According to Jain, the company believes that Poco is able to act independently as it has set a milestone in a short space of time thanks to the success of Poco F1. The Poco F1 was aggressively priced but offered important specifications and performance. The successor should keep up with the pace and offer an even more powerful package at an attractive price.
In a press release, Xiaomi India also stated that the restructuring of the Poco brand would become an “own team” and market strategy independent of Xiaomi. Jain said in the statement: “What started as a sub-brand at Poco has quickly become established. The Poco F1 is very popular with user groups and will remain a top contender in its category in 2020. We believe it is the right time has come for Poco to act independently. For this reason, we are pleased to announce Spin as an independent brand. Please wish the Poco team to me! ”
Separately, Redmi India changed his profile photo on Twitter. The photo has a plain white background with the ‘Redmi by Xiaomi’ logo in the center. Branding reflects the changes made in China last year. The logo is minimal and the tweet comes with #Redmi 2020, which indicates big plans for the Redmi sub-brand this year. In an interview with Gadgets 360 last year, Jain said the company plans to launch fewer phones with a higher impact in the Redmi category. It is also possible that the company will announce Redmi as an independent brand, which was announced in China last year. This year the same strategy can be applied to the Indian market. Of course, this is pure speculation and not yet confirmation of Xiaomi’s end.