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Apple’s Next Generation Should Ignore Apple MacBook Pro

There’s no doubt that the hardware and software for Apple’s first ARM-powered MacBooks are great tech feats, but all of that would be a thing if Tim Cook and his team couldn’t sell the device. Thankfully, that’s one of Apple’s strengths.

Apple is holding a launch party in Brooklyn

NEW YORK, NY – OCTOBER 30: Tim Cook, CEO of Apple, unveils a new MacBook Air during a launch event
August 16 update: Popular Apple commentator Komiya KJ on Twitter has gathered information about Apple’s release plan to move macOS from Intel to ARM.

“Transfer to Apple Silicon …” 2020: MacBook, 13-inch MacBook Pro. 2021: iMac (partial), 16-inch MacBook Pro (partial). 2022: iMac Pro, Mac Pro, iMac (rest), 16-inch MacBook Pro (rest). ”

Two points of note from this.The second is that the MacBook Pro name will still be in common with the 13-inch model moving to ARM. I’m curious to know how Apple will differentiate the “MacBook” from “MacBook Pro”, and how powerful ARM processors can push it outside. Apple clearly thinks it suffices to be worthy of the “Pro” suffix.

It’s unlikely that Apple’s Tim Cook will send something to retail shelves called “Apple MacBook (A14X Edition) Powered by MacOS On ARM” (No I’m not looking at you, Redmond …) but the team will probably think hard In the debut name.

While the genius will be excited about the hypothetically named A14X chip, which is Apple’s first ARM-based processor for the Mac platform, Apple’s true goal is to make the transition from Intel to the ARM as smooth as possible. The technical details of the new laptop will be mentioned in the background – instead, the focus will be on the benefits of using ARM. The focus will be on ideas of more power, better battery life, thinner design, and a lighter laptop.

ARM is all about the benefits to the Mac platform. Apple won’t want the general public to worry about app compatibility or any of the issues that arise for those following the details of the story.

But there’s still something that indicates this is a new approach to the MacBook, and it’s something new and revolutionary that people have to grapple with.

For me, that excludes the use of “MacBook Air”. When it launched, the “AIr” was a thing because it brought a lightweight and lightweight laptop to the range. Over time, the original meaning of the Air has lost – so much so that the Air now stands for “slightly lower specification than the MacBook Pro,” because there isn’t much of a physical difference between the 13-inch Pro and the Air. MacBook Air using ARM-enabled MacBook will remove any value from the suffix.

The “MacBook Pro” might be best left out, at least for the first ARM machine. While the initial benchmarks for Apple’s ARM-based Developer Transition Kit are solid, no one expects the first ARM-powered MacBook to rival the direct performance of the MacBook Pro. This will likely follow in the future, but the new laptop trades in “small and portable” rather than “grunt and graphics.”

(Of course, if the Komiya schedule is fast, there will be a new MacBook Pro with an ARM processor. This … is intriguing to me).

It’s also worth noting that the current Intel-powered MacBook Air and MacBook Pro will not suddenly disappear. It will still be for sale, it will be in circulation for many years, and there has to be a clear line between this generation and the next.

Apple has been here before, with a new concept being launched with both the “Air” and “Pro” designations. The 12-inch MacBook was launched in March 2015, targeting the premium space between the Air and the Pro. It’s kept small and light, and its fanless design pushes as a very portable laptop for everyday work. Sounds familiar?

The MacBook Air is very old and has completely lost its shine. The aura of the MacBook Pro doesn’t quite match what is currently expected from Apple.

 

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