New rumors suggest that Apple may work on its own search engine to compete with Google Search. With the advent of iOS 14 and iPad OS 14, Spotlight search has indicated several changes, as well as a significant update to Applebot. This means that the company can launch its own search engine.
Apple may launch its own search engine to compete with Google
For years, Google has been reported to pay Apple billions of dollars to remain Safari’s default search engine for iOS, iPadOS and macOS. The agreement between Apple and Google may expire very soon. In July 2020, it was reported that the UK Competition and Markets Authority was targeting the deal. Regulators in Europe can force Apple to remove Google as the default search engine and let users choose which search engine they want to use in Safari. Also read – Apple maker Foxconn may soon set up a factory in Mexico
This regulatory pressure is prompting Apple to develop a search engine and thus exclude Google from all of its devices. However, Apple’s search engine will be very different from traditional engines like Bing or Google search. Since it would have a different purpose than just showing advertising or mining data. Also Read – Apple iPhone SE 2020 is now assembled locally in India
It is probably ad-free, completely private, and has deep integration with the OS. At the moment we do not know what it will be like and how it will work. Will it only be affordable or accessible from Apple devices. Therefore, many details about it are not yet known.
While the topic was fairly quiet, many developers discovered unusual activity for Applebot, which appears to have increased their records significantly. This was inspired by the fact that Apple had developed its own search engine. This can be a Google option or improve Siri and Spotlight search.