Google has said that due to the complexity of the digital advertising system and the large number of entities involved, it is generally not clear to corporate users who are even involved in showing them ads.
Google said that due to the complexity of the digital advertising system and the large number of entities involved, it is generally not clear to users of companies involved in showing them ads.
Tech giant Google Inc. said Friday it will unveil new tools that will provide people with more information about the ads they see as part of their efforts to improve user privacy for digital ads. Google stated that privacy is the core of the company’s business and said its vision is “an Internet boom in which people around the world can continue to access content with advertising, while feeling secure in protecting their data.” . “To get there, we must increase the transparency of how digital advertising works, provide users with additional controls, and ensure that people’s choices about the use of their data are not respected or ignored,” Google said in an online blog. .
In the coming months, Google has said it will make improvements to the existing “Why this ad” feature with a new feature called “About this ad” that will also show users the name of the verified advertiser behind each ad.The “Why this ad” feature helped users learn more about some of the factors that were used to identify them, or choose to stop viewing this ad. There are over 15 million user interactions per day with the “Why this ad” feature and it has recently been expanded to include ads on connected TVs.